Fast-growing retail organizations need a single place where every employee can find information, learn and develop, wherever they work.
Lensa is the largest optical retailer in Romania and has expanded into other Eastern European markets such as Bulgaria and Moldova. It has 800+ employees in 90+ stores across 3 countries. 84% of the workforce are women and around 80% are under 35. As the company grew, it had to reach an ever-larger audience with limited resources. Communication was scattered across Slack channels, email, an internal WordPress site, Google Drive and Google Workspace, so it was impossible to target specific employee groups. Training and onboarding happened mostly face-to-face and one-on-one, which made them costly. The performance evaluation process ran on Google Forms and was tedious to manage.
· Too many channels and no way to target specific employee groups
· Inflexible, costly face-to-face onboarding and training
· A cumbersome performance evaluation system, especially data collection and analysis
· Employees overwhelmed by complex product information, which hurt engagement and retention
Lensa chose the Blue Colibri App and launched it as MyLensa. The aim was to bring internal communication, onboarding, e-learning and a new performance evaluation system together on one platform within three months. A detailed communication plan, training programs and teaser campaigns prepared employees for both the platform and the new evaluation system.
Existing data was imported, so the team didn’t have to start from scratch: WordPress was replaced, and documents moved over from Google Drive. MyLensa launched in September, the performance evaluation system went live on it by the end of November, and additional features rolled out from February. The HR team offered online training, managers were briefed in person, and onboarding tasks were shared among managers.
· 800+ employees, 90+ stores, 3 countries
· Launched within the three-month deadline, with performance evaluation running on the platform by the end of November
· Targeted communication to specific employee groups and communities
· Employee feedback: intuitive, easy to use and well-structured, with quicker access to information
· Role-specific and company-wide e-learning programs with videos, presentations, PDFs and podcast links
· Learning and training became more popular across the organization
· Significant cost savings thanks to more efficient processes and a cost-effective subscription model
Lensa shows that an all-in-one employee platform can do more than improve communication: it can change a company’s learning culture. With view-count tracking, plans for more role-specific e-learning and stronger community features, MyLensa is built to grow with the business.
