Suppose your team includes different generations, both men and women, and employees with diverse cultural backgrounds and nationalities. In that case, diversity may look good on your Excel spreadsheet – but that alone won’t bring success. How can we put our corporate DNI/DEI principles into action? How can we create a truly inclusive workplace using internal communication tools?
DNI/DEI (diversity, equity, inclusion) has been a top HR buzzword for years. Programs and campaigns are built around these themes, and workplace diversity can now provide a competitive edge in retention – and even in attracting talent.
However, even if a team is composed of people from diverse backgrounds and cultures, whose varied perspectives can enrich company culture and boost efficiency, internal communication must be able to reach and engage them effectively.
What good is a company newsletter if your foreign employees can’t understand a word of it? How do you make sure older colleagues don’t feel excluded from the digital space? How can you successfully engage blue-collar workers as well?
Internal communication can best support the creation of a diverse, inclusive workplace culture by acting like a conductor – guiding, encouraging, and helping employees to contribute their unique voices to the shared “music.” Everyone has a place, a role, and a voice – and no one should be left out.
Today, most internal communication happens in the digital space. Employees can access content directly from their smartphones, stay up to date on workplace matters, and receive employer messages in a more targeted way.
The rhythm of communication has also changed now that colleagues can stay connected with their workplace via an app. It’s worth making the most of these possibilities.
Here’s how to get the best out of the Blue Colibri App to build an inclusive, diverse corporate culture!
Step zero in engaging foreign colleagues is, of course, removing language barriers. In the Blue Colibri App, content can be made available in multiple languages – an essential feature for culturally diverse teams. Employee experience means ensuring that no one misses out on official updates or community-building programs due to language limitations.
Not every message is relevant to every employee group. It can be counterproductive if the entire workforce receives all content – interest and attention may drop when employees see too much irrelevant information. Some respond better to visual content, while others prefer more detailed written updates. With Blue Colibri, messages can easily be segmented for different groups – by generation, role (blue-collar or office), or specifically for foreign employees. In shift-based work, timing can also be segmented so everyone gets the news at the best time.
Successful engagement is impossible in a one-way communication environment. Employees need opportunities to speak up, give feedback, and share opinions. In Blue Colibri, there are many ways to do this – from text comments to quiz-based surveys, polls, and even emoji reactions. These feedback channels help surface multiple perspectives within the company.
One of the most effective ways to understand different cultures is to share individual stories and viewpoints. Personal stories build empathy, break down stereotypes, and help people understand various cultures, religions, and individual needs. Blue Colibri’s e-learning features, microlearning content, and engaging visual formats make it easy to share knowledge and awareness-raising materials. These campaigns can encourage openness and dialogue while building a respectful, inclusive, and friendly company culture.
When designing an internal communication strategy to support DNI, keep these points in mind:
A diverse, inclusive workplace is much more than just a corporate program – achieving real, everyday impact requires practical steps.
