Authentic, fast, easy-to-consume videos—with or without sound—paired with concise messages and visual stimuli at full throttle. TikTok is (though not exclusively) Gen Z’s playground. Its short format and direct style are highly attractive and successful among young people. So it’s no surprise that companies are beginning to explore how they can benefit from this format and use short-form video content effectively in internal communications.
TikTok is booming globally. Its snappy, dynamic videos are a natural fit for Gen Z, but also hugely popular among millennials. This type of content perfectly serves the constant demand for fresh content, while also adapting to ever-shrinking attention spans.
Among younger audiences especially, a short video can now be far more effective than traditional formats like infographics, PowerPoint presentations, PDFs, or emails. That’s why corporate internal communication should consider adopting TikTok-style formats. Young employees not only appreciate this type of communication more, but they are also more easily engaged and reached through it.
Informative, subtitled videos under 60–90 seconds can be a highly effective way to inform new hires and help integrate them into the company culture. These videos can introduce the team and the organization, show what an average day at the company looks like, or even feature leadership delivering a welcome message to new employees. This makes onboarding more relaxed and engaging. New hires receive a more personal and direct impression of the company and their colleagues.
Short, dynamic videos also make it easier to absorb important information, such as safety procedures or internal policies. In areas like occupational safety or professional training, this format is especially helpful. Smaller knowledge chunks (microlearning) require less sustained attention and feel less overwhelming for newcomers. The ability to replay content helps reinforce learning and supports practice and review.
Leadership messages are typically among the most-viewed content on internal communication platforms, so it’s worth experimenting with TikTok-style videos in this area too.
Short videos are perhaps easiest to integrate into ambassador or internal influencer programs. The format naturally aligns with sharing personal perspectives, storytelling, and creative content creation. But the keyword is authenticity.
The success of an influencer video hinges on how genuine it feels—viewers, followers, and employees want real stories and experiences from credible sources. This is why internal communication teams should encourage and support these internal influencers in telling workplace stories freely, from their perspective. Providing tools (or training) for video creation may even be necessary.
Your company’s digital internal communication platform is ideal for publishing short, snappy videos. Mobile-optimized platforms are practically made for sharing and consuming this type of content. (Just consider the horizontal format of YouTube versus the vertical format of Instagram or TikTok—these short videos are designed for mobile.)
They can easily be integrated into closed corporate social networks or embedded into newsletters and emails.
However, just like with any content shared online or with a broader audience, TikTok-style internal company videos must be handled carefully. No video should be published or distributed without the participants’ explicit consent and approval. Regardless of how informal the content may seem, legal aspects must be clarified within the company: Who owns the video? Who can share it and how? Is there any risk to trade secrets?
The style and content of these videos should never harm the company’s brand, values, or culture.
If the company clearly defines the rules, internal comms teams enforce them with content creators, and all videos are reviewed before publication, everything will run smoothly.
If you want to spice up your company’s internal communication with TikTok-style short video content, reach out to the Blue Colibri team. We offer not only an ideal platform but creative support as well!
