How can work-related announcements compete with classified ads on lawn movers and new mobile devices on sale? How can an app cheer up your employees when everything seems so uncertain? How can newcomers be involved in the company's life even before they start working?
If your most important company announcements are still competing for attention with employee ads on a factory noticeboard, it might be time to rethink internal communication. For many production companies, reaching blue-collar workers directly can be a major challenge: they often do not have company email addresses, laptops, or easy access to official channels. As a result, information can get distorted, delayed, or lost completely, while employees turn to informal social media groups and chats instead.
Ruag Aerostructures Hungary Zrt. is a unique aerospace manufacturing company in Hungary, assembling aircraft structures for passenger planes. With 239 employees, including 210 blue-collar workers, the company needed a faster, more reliable way to reach its workforce and reduce the amount of paper-based communication. By implementing the Blue Colibri App, RUAG created a direct digital communication channel that quickly became part of employees’ everyday routines. In less than three months, 202 colleagues were active users of the app, helping the company share urgent announcements, HR information, weekly briefings, onboarding content, and even community-building games with just a single click.
💡 The exact challenges Ruag was looking to solve
💡 The reasons they picked Blue Colibri App
💡 The results they achieved
