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The second Connect Conference took place in April 2023, and it was bigger and more significant than the first. There were over 700 attendees and 120 presenters. At this year's conference, the Connect Awards were given out for the second time, this time in two categories, honoring the most creative uses of the Blue Colibri App for internal communication and employee engagement.
Campaigns and initiatives that have significantly impacted internal communication and business culture were recognized with the Game Changer Award. Judging was done mostly based on how original, impactful, and inspirational each idea was.
The Merkbau Group has been using its internal communication and employee platform MerkMondó successfully and imaginatively for a long time. However, content performance analysis revealed that employees had little time to read in-depth features, so they switched to a podcast format instead. This way, colleagues can tune in during their lunch breaks, commutes, sports practices, or chores around the house.
„Since the Merkbau Group's 9 locations are spread out across the country, employees spend considerable time in their cars traveling to and from the various offices, construction sites, and commercial units. By creating a podcast, we are providing them something other than music to listen to on their commute that is informative and relevant to the company.”
ZNET Telekom has several locations across the country, so the distance between employees is quite large. As a result, it can be challenging for coworkers to form and maintain meaningful personal relationships that go beyond the surface level of their professional interactions. This series of podcasts on colleagues is designed to bridge the gap, and its format makes it easy to listen to while driving.
"The internal podcast channel can also help new employees to settle in, as it allows them to listen to introductions of their colleagues and get to know the people they will be working with. This can help them understand the company culture and help new employees integrate more quickly."
Plazmaszolgálat Kft. places a strong emphasis on community building and employee satisfaction activities. A number of challenges (e.g. running challenge) and games (pumpkin carving competition, Christmas sweater day) have been conducted on the employee app interface. Colleagues who take part in the events earn points that can be redeemed in the platform's webshop through the Blue Colibri App's points accumulation feature.
“Our goal is to forge the "Plazma family" through value-creating activity. We believe that even though our company is expanding and growing, the family environment is still sustainable with the help of these activities, among other things.”
MFS Defense Zrt. decided to use the Blue Colibri App thinking not only about one project, but about complex digitalization (from recruitment to employee exit). Their goal was to provide transparent digital support, equally accessible to all colleagues for faster, more efficient and transparent processes. More than three quarters of the company's staff are non-desk employees, so it was a priority for them to have all support options available to them via their phones.
„We always keep in mind not only to highlight one segment of employee life, but to create a global platform with MFS News.”
The biggest challenges at Wienerberg Zrt. were the many remote sites, the fragmented employee community, the difficulty in reaching physical workers, the lack of information and low employee engagement. To address these, a 1-month campaign was launched for the 1st anniversary of the MyWini app, focusing on individual and site motivation, increasing activity and achieving an 80% download rate of the employee app.
„Colleagues have become much more active (more likes, comments, views increased), many colleagues have become app users again as a result of the prize games.”
The project was the implementation of WHC's new recognition element, the Role Models of the Year and Team of the Year Awards, where it was important to involve employees in both the nomination and decision-making process. The purpose of this project was to improve the company's recognition and feedback culture by creating a recognition system that would reward employees throughout the year, reflect the company's core values, and boost employee engagement.
"As one of our role models put it "This award gives an ordinary person the same level of moral recognition as an Oscar for an actor”
In this category, Blue Colibri partners with the most downloads and the highest activity through the app were awarded.
Industry: Manufacturing
Launch date: January 2022
Number of employees: 70
Download rate: 100%
Industry: Construction
Launch date: January 2023
Number of employees: 848
Download rate: 97%
Industry: Retail
Launch date: September 2020
Number of employees: 1088
Download rate: 100%
