SME brand building, organizational motivation, business life cycle
Domestic micro, small, and medium-sized companies (MSEs) comprise a sizable economic and employment force, but they frequently face challenges in ensuring their own long-term viability.
What red flags should a business owner look out for in terms of branding, hiring practices, and internal organizational growth? What is the entrepreneurial life cycle, and is really the business owner or manager responsible for everything? How to delegate and motivate a good manager in an SME and when is ego useful for the entrepreneur?
We talk about these issues with Levente Biros, founder of onlinemárkabolt.hu and szemléletVÁLTÓ, who says he has been through entrepreneurial hell but is now, thankfully, doing well.
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