Let's organise a strategy! - Events as strategic tools for building company culture

How can internal corporate events be effectively integrated into the internal communication strategy and how can they be put at the service of the corporate strategy?

Three industries, three company cultures, three company sizes, but one thing is the same: for all three companies, internal and external events are a strategic tool.

Among other things, the discussion will include the idea that internal company events are part of organisational and cultural development and employer branding. It will also discuss how to attract employees - especially different generations - back to internal company events and what research should be done to inform the strategy for events.

The participants of the Connect Conference 2023 panel discussion on 20 April will be Edit Bencsik, Marketing Manager of Tata Consultancy Services Ltd. Hungary Branch, Krisztina Schubauer, Managing Director of HR, Marketing and Communications at EXIM, and Balázs Bartha, Communications Manager at Ceva-Phylaxia.

(The podcast is only available in Hungarian!)

The podcast is available on anchor.fm, Google and Spotify.

The discussion was moderated by Mónika Mantuano, International Vice President of the United Network of International Corporate Events Organizers (UNICEO), who was interviewed earlier in the day about the relationship between internal corporate events and engagement, which you can read here.

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