In Hungary, 97 out of 100 people own a smartphone. This may not seem surprising at first sight, but this remarkable figure shows that digital transformation is no longer an issue when a company wants to improve organizational and cost efficiency or the quality of internal communication.
The data for Hungary from Deloitte's global representative survey (Digital Consumer Trends) was published in December 2022.
Among other things, the research shows that, with the exception of the oldest age group (55-65), the population almost entirely uses their smartphones for digital administration, entertainment, surfing, information gathering, etc:
Laptops or PCs and TVs are mainly used for watching or streaming videos, beside working and studying.
"The smartphone is already a highly preferred device for the activities we analyse, regardless of age group."
- says the research summary.
As you can see, smart devices are now increasingly capable of being used not just for fun or to stay in touch, but also for official business. For example, using a smartphone to make online purchases is now almost a given, not to mention banking. It means that
And rightly so. And it's only a step from there to being used in the workplace for formal transactions, whether it's onboarding or even internal corporate training.
18-24 year olds already use digital tools for almost everything, but research shows that this generation is also showing a growing need for face-to-face contact, perhaps in response to this.
"Forty-nine per cent of people in this age group prefer face-to-face contact with colleagues, compared to audio or video calls, the lowest proportion of any age group surveyed," says the summary of the Deloitte research mentioned above.
And, as always, the young generation of workers is setting the trends for the future. The results of the research also confirmed the assumption that
At the same time, as discussed above, offline social events and personal, human contact are also important.
- This data is credible for several reasons," Julia Füredi, founder of Sparq Tech, tells Connect Magazine. - For one, this generation has been hit hardest by the pandemic. Just think about it, they were deprived of personal relationships at the very beginning of their independent lives. At a time when it is most important for them to feel a sense of belonging, of acceptance, of being in a community where they can express their fears, and where they can relieve the tension in themselves and in each other with jokes and banter. Even though they are flooded by the almost mechanical likes on social media, their self-awareness and self-esteem are built more effectively by being together in a physical space, by the feedback and affirmation they receive and give during personal encounters. Júlia Füredi adds that this generation will therefore have a significant impact on the labour market, as managers will also have to change in order to attract or retain this young, valuable workforce.