Blue-collar employees play a critical role in every organization, yet reaching and engaging frontline workers remains one of the biggest internal communication challenges. This webinar explores practical strategies, creative content formats, and proven engagement techniques that help organizations connect with employees working in manufacturing, logistics, retail, and field operations.
Drawing on experiences from organizations with large frontline workforces, the session showcases successful communication initiatives, engagement campaigns, and content ideas that have delivered measurable results. Participants will also gain insights from a real-world customer success story, highlighting how effective communication can increase participation, strengthen company culture, and improve information flow among blue-collar employees.
The webinar features insights from Anna Ódry, PR and Marketing Director at VIDEOTON Holding Zrt., and Virág Karger, PR and Marketing Specialist at VIDEOTON Holding Zrt. The discussion is moderated by Brigitta Simon-Fenyvesi from Blue Colibri.
