(Internal) Media? Mix!

What all the Connect Conference panelists agreed on was that it is worth conducting internal research beforehand on what employees would like to receive internal company information about, in what form and with what frequency.

Many different channels, for many different content consumers, in this respect an internal corporate communication platform is no different than the external media world.

Traditional offline tools, print and digital channels are all necessary to reach employees of all ages, blue- or white-collar, with internal corporate communications content.

And how do you map out information venues, such as the office kitchen or smoking area (i.e. the 'shower host'), and is it worth collecting information needs from there?

Gabriella Sándor, Director of Libri-Bookline Zrt. Director of Communications and Marketing; Márk Maczelka, Head of Communications at SPAR Magyarország Kereskedelmi Kft.; and Bálint Fazekas, Commercial Director at Vöröskő Kft.

The moderator was Stefanie Orsolya Ludvig, member of the MPRSZ board and head of the Communication Workshop at Mathias Corvinus Collegium.

(The podcast is only available in Hungarian!)

The podcast is available on anchor.fm, Google and Spotify.

We've talked to Mark Maczelka before, on this topic, in this podcast. We also recommend our podcast with Csaba Azurák on the role of managers in internal content production and Zsuzsa Szvetelszky's podcast on internal corporate gossip.

In addition to these, it is also worth listening to our podcasts with experienced internal communications professionals, such as the one on the relationship between different generations and internal corporate content here, and the one on the practice of internal communications podcasts here.

More fresh and inspiring stories and professional articles about digitalisation, corporate culture and internal communication on Connect Magazine.

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