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Rossmann Hungary needed to reach 2,400+ employees in 240+ locations, 90% of them without a company email address. Its Blue Colibri-based platform, kAppocs, reached 76% registration within two weeks and 85–90% user penetration, and won a bronze certificate at the 2023 HRKOMM Award.

Ruag Aerostructures Hungary replaced a cluttered magnetic notice board with the Blue Colibri App. Today it reaches about 240 employees with a single click, has cut paper consumption by 80%, freed team leaders from relaying information and strengthened its workplace community.

Summit D&V needed to reach 170 employees across three locations quickly, most of them blue-collar, when the pandemic hit. The Blue Colibri App reached 70% installation within 1–2 days, made communication faster and replaced slow paper-based feedback.
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J. H. Ziegler Hungary wanted to engage new employees, retain current ones and reach its blue-collar workforce directly. With the Blue Colibri App, younger and older colleagues alike use the platform regularly, information flows faster and employees feel their opinion matters.

There are many benefits to be gained when company managers are effectively and actively involved in internal company communication. We have gathered for you a collection of working and current best practices that focus on these dynamics and offer answers to narrow the gap between blue- and white-collar workers, to address the sometimes alienated and mystified nature of CEOs or managers, and other barriers that limit effective information flow and engagement.

1 on 1 meetings are face-to-face conversations that give you the space to get to know your team members not just from a professional perspective, but to develop a more personal relationship with them. It gives you the opportunity to ask about how they are in their personal lives, to talk to them about what is important to them. This way the personal context can provide you with a deeper understanding and your colleague with a supportive environment where they can open up and feel safe and supported.

What kind of content should you share in your internal communication in 2026 — and when? How can you plan engagement activities that support your messages and strengthen your company culture? To help HR, internal communication specialists, and content managers, we’ve created the 2026 Internal Communication Content Calendar, now available as a free download.
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